Unable to Effectively Convert Data into Actionable Insights
This digital marketing agency was frustrated with having to separately login to every ad platform in order to check campaign performance. It was eating up valuable time by having to manually export reports, only to then import them into Excel to try and make sense of the data with pivot tables, charts and makeshift templates. It proved time-consuming and error-prone, not to mention monotonous, so rather than performing the task on a daily basis, which is ideal, it was pushed back to a weekly chore, which then turned into a monthly bore.
We completely streamlined this agency's operations, resulting in the reduced risk of manual errors, saved money and freed up time by integrating scattered and siloed data into our fully automated marketing reporting solution.
Manual Process Costing Time and Money
The good news is that all of your staff is being utilized on major projects and/or billing 100% of their time. The bad news is that some of your ‘high maintenance’ clients are causing project delays with tedious requests and your que is so full that even small jobs are backlogged for weeks. Telling your clients ‘no’ is not an option; it will damage your relationship and jeopardize the possibility of future work.
With our range of experience, you can bring us into a variety of projects with as much or as little involvement as you need. We can complete small jobs with ease to allow your team to stay focused on bigger projects or work efficiently alongside them to deliver larger, more complex requirements. You can count on us to help alleviate the pressure on your team so you can feel good about the new work coming your way!
Unable to Measure your Effectiveness
This digital agency believed it was ‘stuck’ with its inability to implement data-driven marketing techniques, to hypothesize, measure and act. It was frustrated by its inability to effortlessly know its Customer Acquisition Costs (CAC) or its Return On Ad Spend (ROAS). As a result, it was having a difficult time demonstrating the value it was providing to its clients.
When onboarding its team into our system, we went through a discovery process to determine the best way to increase productivity with its data. We ensured its custom dashboards and reports measured up to the task at hand and worked for it, not against it.
No Resources to Build and Maintain a Custom Solution
This marketing company knew there had to be a better, more-effective way to realize faster insights on its marketing data, and showcase the value and ROI it provided. Unfortunately, it didn't have the technical or financial capacity to architect and build a solution, let alone sustain a custom platform with its own development team or with a vendor year after year.
We automated reporting and dashboards that integrated with all of its data sources. There was nothing for it to build, nothing for it to maintain or nothing for it to manage. This business came on board and elevated the operations of its agency to a new level.