Resources and ideas to help you naturally engage your customers and grow your business by the Horizon crew at Northsail.
Contests need to draw attention, create excitement, urgency, and enthusiasm in your target market. Otherwise, it could be doomed to fail before it's even begun.
It's not all about the digital landscape, despite what the ecommerce sites say. You also need strong in-store promotional ideas to keep customers coming back.
With only 15 seconds to engage customers, what are you doing to grab their attention? Contests & promotions can help bridge the gap between browsers and buyers.
No one wants to open spam emails full of disinteresting marketing materials. If you want a success email marketing campaign, it's time to think outside the box.
There are a million different brands out there. The strategies that you utilize to differentiate yourself can mean the difference between success and failure.
Giving things away is great - everyone loves free stuff. But without a clear plan of action, your brand may not stand out the way it needs to in your market.
It's one thing to aim for the lowest price point on certain products, but how are you protecting your margins? Start using price reductions to your advantage.
Social media is one of the biggest game-changers for marketers in the digital age. The real question is whether you're leveraging it as effectively as possible.
How are you connecting to customers? If you can get them excited & engaged with interactive marketing, they'll be more likely to pull the trigger on purchases.
In today's market, customers are savvier than ever. They want to buy from brands with the same beliefs as they have, which is where brand affinity can help you.
What are you doing to make your business a holiday shopping destination? Use these suggestions to get your business to the top of your customers' shopping lists.
Want to make your next campaign go #viral? Consider creating an engaging hashtag campaign that your customers can use to get involved and help spread the word.
Bonus entry contests are a double-edged sword. Done well, they can be incredibly effective, but they can waste resources when they don't pay off as planned.
Everyone wants more loyal customers for their business, but creating loyalty and maintaining it are two very different challenges that every brand must face.
What's better than new, exciting marketing materials? How about free marketing materials provided for you to use? This is where photo contests can really help.
There are a lot of elements to consider in creating a new promotion. One of the most important is whether to make purchases necessary. We can get you started.
If you want to diversify your social media strategy, it's time to think about some options you may not have considered - like Pinterest & Instagram campaigns.
The most successful businesses build their strategies on data. If you want to improve your future plans, we've got some great tips for collecting customer data.
Emotional engagement is vital for your success. Use your website to create strong emotions effectively, and you could see that translate to more conversions.
Getting customers to share their personal data is a struggle every business faces. Thankfully, there are some tips you can use to get more consistent results.
How can you engage with an audience in only 280 characters? Let us show you how you can create Twitter campaigns that nudge customers into your sales funnel.
Do you want customers to talk to their loved ones about your products or services? If so, you'd be doing yourself a disservice if you don't offer gift cards.
Just because Meta (Facebook) is a huge platform, doesn't mean you should shy away from running promotions on there. In fact, it could be a game-changer for you.
It's hard to spread your brands' messaging without an audience to receive it. If you want more word-of-mouth, use these tips to expand your base of followers.
Even if you don't win, most customers want to know that someone did. But making that announcement can help determine who participates in your next promotion.
Have you ever been to a site that was visually off-putting? Odds are you clicked away immediately. We have some tricks to prevent that from happening to you.
How many times have you sat looking at an empty document wondering what font or typeface to use? These decisions are even more important when building a website.
You might think of GIFs as something funny that you share with your friends on social media or SMS, but these tools can also help expand your website content.
Customers that aren't engaged with your site or content, simply won't convert. If you want to increase your revenue stream, try out some of our useful tips.
Building an engaging website involves more that just some meaningful content and decent website designs. You need to think about your customer experience too.
Whether it's a smiley face or a thumbs up emoji, these visual icons have become a prominent force in both social media marketing as well as website designs.
Every website needs landing pages to help define their products, services, as well as educate customers. But only effective landing pages lead to conversions.
When you think about SEO tactics that draw more conversions, what comes to mind? If you didn't say meaningful content, you could be losing out on some revenue.
Are you using pay-per-click advertising? Are you using it well? If not, you could be wasting your marketing budget and missing out on engagement opportunities.
Diversifying the types of content on your website is a strategy that growing businesses can't overlook. It needs to be meaningful, relevant, and educational.
It's great if you're drawing a lot of website traffic, but if your bounce rates are high, you could be reaching the wrong type of audience for your business.
Product pages have been a source of basic product information, since the dawn of the internet. But if you want to beat competitors, you need more info than that.
Does your website exist almost exclusively for the purpose of selling products/services? If so, your conversion rate needs to be one of your top priorities.
Offering benefits for your consumers is a great way to stand out in your market, but your loyalty program needs to offer benefits for both new and old consumers.
The season of sales is upon us. If you want your business to reap the benefits of seasonal revenue, you need to make your store a holiday shopping destination.
Not every website is created equally. As important best practices are to designing a new one, you'll want to avoid these common pitfalls on your next project.
Have you ever heard of on-page SEO and the benefits it brings? If not, we've got some incredible tips you can use to help increase your organic website traffic.
Building your website's credibility is one of the biggest struggles facing young businesses with new websites. Link-building could be your next key to success.
Working with another business to achieve mutual goals is an intricate dance. You have to work towards the same goals, without stepping on each other's toes.
It's hard to focus on scalability and growth when you've got a limited consumer base to drive revenue. Try these tips to start expanding the reach of your brand.
Keywords are possibly one of the most commonly used (and misunderstood) SEO tools in your toolbelt. We can help you improve using these very useful resources.
Finding a balance between customer acquisition & customer retention is essential for both expanding your business' customer base and increasing its profitability.
Would you want to drive a car blindfolded? Probably not. But if you're not tracking key metrics that impact your business, you might as well be driving blind.
Computers can learn and perform tasks much faster than a human can, which is partly why AI has become a point of contention with both scientists and artists.
SEO are website strategies you can implement, so when consumers search online for the products/services you offer, your brand is near the top of their SERPs.
If your bounce rates are too high, it means you're losing out on conversions. The real question becomes, what's causing people to turn away from the site?
Brand marketing includes product marketing, as well as support from other marketing departments. It's a fusion of in-store and digital marketing strategies.
Sales teams aren't just the reps that are selling your products/services. We believe that the responsibility lies with other parts of your business as well.
The number of pages on your site has a large impact on how your exit rates look (i.e., having 2-3 pages outside of your checkout makes it hard to monitor).
Affiliate website marketing lets you grow and scale your business at a pace that would be nearly impossible to meet with the use of your own marketing resources.
Widgets that you integrate into your website can offer either minor UX benefits for potential customers, or play a huge role in your site's user engagement.
Conversion Rate Optimization is the process of getting a visitor to perform a desired action on your site. This usually means a sign-up or an online purchase.
