To architect and build a flexible solution that would allow five development teams to work in isolation, stage and test their changes independently, integrate with the other teams, and still give stakeholders a reliable product to preview. The solution had to be easy to update and replicate in multiple regions around the world, while complying with the laws of each end-user’s country of origin.
Since the app was being promoted through a multi-million-dollar media buy for 60 days across North America, Europe, Asia and Australia, it would attract substantial amounts of users who would generate large volumes of images. This would require a strong worldwide infrastructure for maximum uptime, load handling, and storage.
To deliver a great user experience, the system had to meet a service level agreement (SLA) which included a rigorous 99.9% uptime and the ability to generate images in 2.6 seconds or less, while scaling up or down automatically based on demand (to optimize operating costs).
Since we were solely responsible for the implementation and sustainment of the worldwide infrastructure, our solution had to bring the entire project together and ensure all microservices worked cohesively in each market.
After assessing the scope of requirements, we utilized various strategies to meet the project’s demands by:
Individual teams and vendors could run in parallel, providing them with the ability to execute faster and in isolation to meet tight media deadlines.
The client and its stakeholders could maintain a stable release for review, while developers could preview their releases in an isolated environment that accurately showed the impact of their changes.
This would ensure the services saw no downtime; even in the event of a failed release.
This would allow us to scale the solution on demand, so the service adhered to the 2.6 second image generation SLA end-user experience, with 100% uptime.
Users would be served based on their country of origin and assigned to a market in the appropriate worldwide region and availability zone. This would safeguard response times and enable customizations to the services required by country laws and operating markets.
By architecting the solution in such a decoupled fashion, we developed an intuitive system that could quickly spin-up additional clusters in other regions; allowing the service to reach millions of users across the globe while maintaining the strict SLA times.
We successfully delivered a custom-designed solution that:
By applying our strengths in infrastructure design, implementation, devops, architecture, and integration, we successfully built a solution that allowed decentralized teams across the world to come together and contribute to an exciting, global marketing campaign that left users with a memorable brand experience.